We started Tamil Kadaii with a simple idea - to bring a touch of our Tamil homeland to those living afar. Just like many of you, our lives are nestled between the modern ideas of the western world and the rich traditions of Tamil culture. This unique experience is exactly what we aim to reflect in every part of our brand.
The Start of our journey
Launching in London, right at the peak of the COVID-19 pandemic, was nothing short of a rollercoaster. The world was on pause, yet we saw a silver lining - a chance to bring comfort and a slice of home to the Tamil diaspora. It wasn’t easy, but it gave us the foundations for turning Tamil Kadaii into a resilient brand that Tamil people can trust.
Crafting Our Own Story
Just a year after launch, we started designing and manufacturing our own-label products. This decision to design and manufacture our own products was a game-changer for Tamil Kadaii. It enabled us to have full control over every aspect of our brand - from the initial design sketches to the final product in your hands. It's a labor of love that allows us to deliver products we're proud of, straight from our hearts to your homes.
The Road to 1,000
Reaching our first 1,000 customers was a monumental milestone for Tamil Kadaii. It was a testament to the growing community who resonated with our brand and gave us all the confidence we needed to take Tamil Kadaii even further. Each order was not just a product sold, but a step towards creating a larger community bound by a love for Tamil culture intertwined with modernity
All of us at Tamil Kadaii are excited about growing alongside our cherished community. With the love and support we’ve received, we’re inspired to expand our product range, incorporating more vibrant Tamil culture and modern aesthetics that you love. We are certain that our journey has only just begun.